Build
Writing a Good Prompt
What to say so the first build is close to what you want.
Say four things
- Who it is for — the business, the audience. “A barber shop in Leeds, for busy professionals.”
- What it should get them to do — the one action that matters. “Book an appointment.”
- What must be on it — prices, hours, a menu, a team, a gallery.
- How it should feel — “friendly but sharp; black, white and brass”.
Specific beats long. “Prices for cuts, beard trims and hot-towel shaves” is worth more than a paragraph about quality.
Give it material
- Attach images with the + menu — a logo, a screenshot of a site you like. Images are used as visual references.
- Attach text files — a menu, a price list, a brief. Their contents are read into the request.
- Connect your tools — naming Stripe or Calendly tells the builder you sell or take bookings, and it lays the site out that way.
Avoid
- Describing several projects in one prompt — build one, then the next.
- Asking for things a build type cannot do — live data on a static site, accounts on a slide deck.
Not sure? Stay in Plan and ask “what should this include?” — planning costs far less than a rebuild, and the plan is yours to edit.